India’s market shares increased slightly in the first half of this year, a survey of Internet industry experts shows.
The internet market has been on a rapid rise in recent years, fueled by strong demand from consumers for a variety of goods and services, such as online shopping, e-commerce, and instant messaging.
India’s internet users consume about 5.5 billion megabytes (mb) of data a day, up from 4.8 billion in 2016, according to the latest government data.
The increase in data consumption also has spurred an increase in the amount of data being streamed and processed.
Data-hungry consumers are buying more and more online content, and consumers are moving to digital platforms to avoid high prices.
The government has announced a tax on data-hungries to help pay for the internet.
But analysts say that will only make things worse.
“The internet is going to be very hard to make, but the taxes and the measures are going to make it even harder,” said Rajeev Prasad, chief economist at ICICI Securities.
“So we may end up with a situation where the internet is actually cheaper than what it was last year.”
A survey of the top 500 Internet companies showed that almost half of the companies in India have revenues of more than $100 million, compared with less than 30% a year ago.
A recent survey by consulting firm Gartner found that the global online market was worth $7.6 trillion in 2016.