Posted February 03, 2019 15:00:00 A couple of weeks ago, I wrote a post entitled “Why I’m not sure that online marketing is for me.”

The post was an attempt to convince readers to embrace a new approach to online marketing, which I called “digital marketing without ads.”

I was not alone in this approach.

The number of online marketers has exploded in recent years, and the online marketplaces are booming.

There is much talk of how to become a success online.

The challenge for any entrepreneur is to find the right online marketing strategy for you.

But, as we know, the right strategy is difficult to come by. 

The internet has been around for a while, and its influence has been felt across a broad range of industries, from retail to finance.

This is not a new phenomenon, but it has recently come to the fore as more businesses are adopting digital marketing, often at a low-cost to consumers.

There are some important questions to ask about the effectiveness of online marketing.

How much do you really need? 

Where do you draw the line?

How much does your audience need to get hooked on your message?

These are important questions for the online industry to consider, and as we head into the year, it is essential that they have a good understanding of what works and doesn’t work in online marketing and how to use it to the maximum.

How much does it really cost?

It is easy to assume that the amount of money spent on online marketing will be the same whether you are in the retail industry or the finance industry.

If you are selling to the consumer, the cost will be roughly the same.

But online advertising is far more complicated, and while the cost per click is a useful metric, the value of the ads you can create is vastly different depending on your audience. 

Where does your customer come from?

Is it someone you have a relationship with, a friend, or a customer in the real world?

Are you looking to build a brand?

Is your audience in your niche?

Do they know your product?

Are they familiar with your online presence?

Is their primary purpose for shopping online related to your product or service?

The customer needs to be your primary focus in the online space, not something you fill up your advertising budget with.

If your customer is a friend or a person you have worked with, your advertising budgets will be much more limited. 

How do you build a customer loyalty network? 

What are your expectations?

How do you motivate people to do things they otherwise wouldn’t do?

Are your expectations realistic?

How is your audience being influenced by your marketing?

Do you offer a solution?

If so, how can you get them to buy it?

Are the ads targeted to your target audience?

Do your audiences have a strong need for products or services?

Are there a large number of users in your target demographic who you need to reach?

Are people paying more for your product than they would for someone else’s? 

How can you reach people?

Is there a reason they are paying for your advertising?

If there is a specific action you can take to reach them, are they buying your product because they want it or are they just not willing to pay more for something they don’t need?

Are ads targeted toward the wrong people or segments?

Is this a targeted campaign or an ad that doesn’t resonate with the audience?

Are users responding to a specific campaign or are people just not paying attention to it? 

Are your audience’s expectations realistic or are you building a brand with a strong sense of community?

If your marketing efforts are targeting people, then you are probably building a great brand.

If it is targeting people with a specific goal or interest, then it’s probably not.

If your goal is to grow your business, then your marketing will likely not work.

If the target audience is your competitors, then they will have no interest in your business and will not buy your product.

But if you are targeting the general public, your marketing campaign is going to be successful.

If people don’t want to shop with you, they are not going to buy your products or use your services.

If they do, you will be a great company, but you will likely never get there.

Do you need a specific strategy?

How can you do it right?

Are those ads targeted towards the audience that you need the most or are those ads just for you? 

Do you have the right people to build the right brand?

Can you reach a large group of people at the right time? 

Will your ads be trusted?

Are their results trustworthy?

Are any of the adverts you run trustworthy?

How does your marketing approach work?

Are all your ads trustworthy? 

Should you go for traditional advertising or traditional marketing?

Traditional advertising is a good way to start with online marketing because it provides a clear line of sight between your online audience and your products and services.

Traditional marketing also gives you the