When your customers are more important than your brand

When your customer is more important to you than your product or service, what’s the right brand strategy to capitalize on?According to a new study from brand analytics company BrandMatrix, brand managers should focus on how to “implement the best experience for each customer” and “build relationships with those customers that drive their purchasing behavior.”Here …

The Rise and Fall of Manhattan Internet Marketing Buzzwords

The internet marketing buzzword has grown from a seemingly innocuous term to a very real, pervasive marketing tactic.The internet is awash with buzzwords to promote the internet marketing industry.A common one is the “internet marketing strategy.”This is a phrase that has been used for years by marketers, and the idea is to promote marketing strategies …

Online Marketing Buzzwords: The Internet Marketing Team

The Internet marketing team is an organization comprised of Internet marketing experts and experts who have experience in the industry.These experts have access to data from the most advanced analytics, design, and design automation solutions to make sure that the internet marketing team delivers the right results.They are the key to helping your marketing team …