When to be a ‘social media marketing expert’

In this week’s Entertainment Weekly, author David Allen explores how to be “a social media marketing professional” and “build a brand with a social media platform.”He shares what it takes to build a successful brand, how to build an online presence, and what social media can teach you about how to become a more effective …

Which internet marketing platform is right for your job?

The Internet Marketing Institute (IMI) has put out a report which suggests that the vast majority of job seekers have a need to know more about their industry before they begin to invest in online marketing.The report by the IMI, which was released today, found that almost half of jobseekers surveyed had a need for …